J-Clip was officially launched on the 21 March 2007 at the Decorex Show in Durban. After many years of developing and testing the prototype the dream of a simple but innovative design came to fruition.

The Idea
The Idea came from the frustrations and many hours spent trying to hang pictures , mirrors, plates etc, up in perfect alignment and straight. Grouping and sets were a huge challenge.

After cleaning I'd have to straighten them all again.

There had to be a simpler solution to my dilemma.

• 1. It had to keep straight at all times.
• 2. It must sit more flush against the wall.
• 3. And easily removed and replaced for cleaning.

After much searching and many phone calls, I established that there was no such thing.

AND SO THE J-CLIP WAS DESIGNED AND INVENTED.

The J-Clip Picture Hanging System

The Launch.
The Launch at the Decorex show was a great success. J-Clip was accepted with open arms and received numerous compliments and many visitors took a few J-Clips home to go and experiment with. I have lost count of how many times I heard the phrase "Next weekend I am going to replace all my picture's wire and hooks with the J-Clip"

J-Clip’s innovative design and simplicity made it a huge success at the Decorex Show, and we believe that it will become a household name over the next few years.

Where to from here?
We are going to submit J-Clip to the South African Design Institute, and I trust that it will qualify for some national design awards. Soon you will find J-Clip in your local hardware store, your supermarket, your framing shop, and you might even see a television commercial for J-Clip in the near future.

Regards
Julie and Clint